[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.jolek.cz\/fundraising\/#Article","mainEntityOfPage":"https:\/\/www.jolek.cz\/fundraising\/","headline":"Fundraising","name":"Fundraising","description":"B\u011bhem posledn\u00edch let vzniklo obrovsk\u00e9 mno\u017estv\u00ed neziskov\u00fdch organizac\u00ed. Z\u0159izovateli jsou st\u00e1t, magistr\u00e1ty, obce, c\u00edrkve, ale tak\u00e9 soukrom\u00e9 osoby. K tomu, <a href=\"https:\/\/www.jolek.cz\/fundraising\/\" class=\"read-more\">\u010c\u00edst v\u00edce<\/a>","datePublished":"2023-04-27","dateModified":"2023-04-27","author":{"@type":"Person","@id":"https:\/\/www.jolek.cz\/author\/#Person","name":"jolek.cz\n","url":"https:\/\/www.jolek.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/91b1fc57487c55a66a7777af0dd690bf69c571b4a9b15cda0db8854a78b7888c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/91b1fc57487c55a66a7777af0dd690bf69c571b4a9b15cda0db8854a78b7888c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"jolek.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"url":"https:\/\/www.jolek.cz\/fundraising\/","about":["Finance"],"wordCount":588,"articleBody":"B\u011bhem posledn\u00edch let vzniklo obrovsk\u00e9 mno\u017estv\u00ed neziskov\u00fdch organizac\u00ed. Z\u0159izovateli jsou st\u00e1t, magistr\u00e1ty, obce, c\u00edrkve, ale tak\u00e9 soukrom\u00e9 osoby.K tomu, aby slu\u017eba mohla b\u00fdt zapsan\u00e1 v registru poskytovatel\u016f soci\u00e1ln\u00edch slu\u017eeb, mus\u00ed spl\u0148ovat dost p\u0159\u00edsn\u00e9 podm\u00ednky, mimo jin\u00e9 nap\u0159\u00edklad standardy kvality soci\u00e1ln\u00edch slu\u017eeb, kter\u00fdch je hned patn\u00e1ct a kter\u00e9 p\u0159edstavuj\u00ed pr\u00e1vn\u00ed p\u0159edpis z roku 2006.Je z\u0159ejm\u00e9, \u017ee st\u00e1tn\u00ed dotace a dokonce ani dotace a granty z evropsk\u00fdch fon\u016f nejsou schopny pokr\u00fdvat provoz t\u011bchto organizac\u00ed a tak tedy nezb\u00fdv\u00e1 t\u011bmto organizac\u00edm, ne\u017e aby si zajistili vlastn\u00ed zdroj financ\u00ed. Tak to ostatn\u011b funguje i v jin\u00fdch zem\u00edch.Obstar\u00e1v\u00e1n\u00ed a shroma\u017e\u010fov\u00e1n\u00ed finan\u010dn\u00edch \u010di jin\u00fdch zdroj\u016f na obecn\u011b prosp\u011b\u0161nou \u010dinnost organizac\u00ed se jmenuje odborn\u011b fundraising. Fundraising je tedy obstar\u00e1v\u00e1n\u00ed financ\u00ed pro neziskov\u00e9 nadace a organizace od d\u00e1rc\u016f (don\u00e1tor\u016f) a sponzor\u016f.\u00a0\tZ\u00edsk\u00e1v\u00e1n\u00ed financ\u00ed a pr\u00e1ce s ve\u0159ejnost\u00edPokud jste si v posledn\u00ed dob\u011b hledali prost\u0159ednictv\u00edm internetu zam\u011bstn\u00e1n\u00ed, mo\u017en\u00e1 jste si v\u0161imli inzer\u00e1tu ve zn\u011bn\u00ed, p\u0159ijmeme pracovn\u00edka PR a fundraisingu.Je z\u0159ejm\u00e9, \u017ee PR tedy public relation, co\u017e v p\u0159ekladu znamen\u00e1 pr\u00e1ce s ve\u0159ejnost\u00ed a fundraising spolu velmi \u00fazce souvis\u00ed. Pokud m\u00e1 ve\u0159ejnost p\u0159isp\u00edvat na obecn\u011b prosp\u011b\u0161nou \u010dinnost, pot\u0159ebuje zn\u00e1t ve\u0161ker\u00e9 informace a m\u00edt k dispozici dostate\u010dn\u00e9 podklady v podob\u011b transparentn\u00edho \u00fa\u010dtu, v\u00fdro\u010dn\u00edch zpr\u00e1v, publikovan\u00fdch \u010dl\u00e1nk\u016f v m\u00e9di\u00edch.Vra\u0165me se ov\u0161em k fundraisingu. Zamysleme se nad t\u00edm, jak\u00fdmi zp\u016fsoby lze z\u00edskat finance pro provoz obecn\u011b prosp\u011b\u0161n\u00e9 spole\u010dnosti.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Samoz\u0159ejm\u011b je mo\u017en\u00e9 p\u0159\u00edm\u00e9 oslovov\u00e1n\u00ed firem, nadac\u00ed, krajsk\u00e9 samospr\u00e1vy, ale tak\u00e9 \u0161irok\u00e9 ve\u0159ejnosti. M\u016f\u017ee prob\u00edhat nap\u0159\u00edklad prost\u0159ednictv\u00edm p\u0159\u00edm\u00e9ho osloven\u00ed (formou korespondence, prost\u0159ednictv\u00edm internetu, rozhlasu),\u00a0 nebo prost\u0159ednictv\u00edm \u017e\u00e1dost\u00ed o grand, jeho\u017e sou\u010d\u00e1st tvo\u0159\u00ed tak\u00e9 pe\u010dliv\u011b vypracovan\u00fd projekt.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Jedn\u00edm z \u010dast\u00fdch zp\u016fsob\u016f z\u00edsk\u00e1v\u00e1n\u00ed financ\u00ed p\u0159edstavuj\u00ed r\u016fzn\u00e9 benefi\u010dn\u00ed akce. Velmi \u010dasto se jedn\u00e1 o koncerty, ale posledn\u00ed dobou p\u0159ib\u00fdv\u00e1 i benefi\u010dn\u00edch sportovn\u00edch aktivit jako nap\u0159\u00edklad r\u016fzn\u00e9 benefi\u010dn\u00ed maratony.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Dal\u0161\u00ed mo\u017enost\u00ed pak jsou nap\u0159\u00edklad d\u00e1rcovsk\u00e9 esemesky, tedy DMS. Ka\u017ed\u00fd z n\u00e1s u\u017e ur\u010dit\u011b n\u011bkolik t\u011bchto d\u00e1rcovsk\u00fdch esemesek poslal. Jejich cena je 30 korun. Z toho 27 korun jde na projekt a 3 koruny z\u016fst\u00e1vaj\u00ed telefonn\u00edm poskytovatel\u016fm.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Ka\u017ed\u00fd ur\u010dit\u011b zn\u00e1 tak\u00e9 pouli\u010dn\u00ed sb\u00edrky, kdy d\u00e1rci p\u0159isp\u00edvaj\u00ed t\u00edm, \u017ee si zakoup\u00ed drobn\u00e9 upom\u00ednkov\u00e9 p\u0159edm\u011bty. Pouli\u010dn\u00ed sb\u00edrky vyvol\u00e1vaj\u00ed v n\u011bkter\u00fdch lidech ned\u016fv\u011bru. Nicm\u00e9n\u011b je pom\u011brn\u011b snadn\u00e9 ov\u011b\u0159it si, zda se jedn\u00e1 o leg\u00e1ln\u00ed sb\u00edrku \u010di nikoli. Nap\u0159\u00edklad kasi\u010dka mus\u00ed b\u00fdt zape\u010det\u011bn\u00e1. Rekrut\u00e9r (prod\u00e1vaj\u00edc\u00ed) se mus\u00ed prok\u00e1zat pr\u016fkazem s \u010d\u00edslem, kter\u00e9 je rovn\u011b\u017e uveden\u00e9 na pokladni\u010dce.\u00a0Ka\u017edop\u00e1dn\u011b v ka\u017ed\u00e9m p\u0159\u00edpad\u011b je d\u016fle\u017eit\u00e9 kvalitn\u00ed PR tedy kontakt s ve\u0159ejnost\u00ed, jak ji\u017e bylo v\u00fd\u0161e \u0159e\u010deno. Jen informovan\u00fd jedinec daruje ochotn\u011b sv\u00e9 pen\u00edze.                                                                                                                                                                                                                                                                                                                                                                                         3\/5 - (6 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Fundraising","item":"https:\/\/www.jolek.cz\/fundraising\/#breadcrumbitem"}]}]