[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.jolek.cz\/slevy-akce-letaky-jak-z-kola-ven\/#Article","mainEntityOfPage":"https:\/\/www.jolek.cz\/slevy-akce-letaky-jak-z-kola-ven\/","headline":"Slevy, akce, let\u00e1ky, &#8230; &#8211; jak z kola ven?","name":"Slevy, akce, let\u00e1ky, &#8230; &#8211; jak z kola ven?","description":"V\u011bt\u0161ina z n\u00e1s si ji\u017e zvykla, \u017ee obchodn\u00ed \u0159et\u011bzce nab\u00edzej\u00ed pravideln\u011b slevov\u00e9 akce.N\u011bkter\u00e9 ka\u017ed\u00fd t\u00fdden, n\u011bkter\u00e9 v\u00edcekr\u00e1t do t\u00fddne, n\u011bkter\u00e9 <a href=\"https:\/\/www.jolek.cz\/slevy-akce-letaky-jak-z-kola-ven\/\" class=\"read-more\">\u010c\u00edst v\u00edce<\/a>","datePublished":"2023-04-27","dateModified":"2023-04-27","author":{"@type":"Person","@id":"https:\/\/www.jolek.cz\/author\/#Person","name":"jolek.cz\n","url":"https:\/\/www.jolek.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/91b1fc57487c55a66a7777af0dd690bf69c571b4a9b15cda0db8854a78b7888c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/91b1fc57487c55a66a7777af0dd690bf69c571b4a9b15cda0db8854a78b7888c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"jolek.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"url":"https:\/\/www.jolek.cz\/slevy-akce-letaky-jak-z-kola-ven\/","about":["N\u00e1kupy"],"wordCount":462,"articleBody":"V\u011bt\u0161ina z n\u00e1s si ji\u017e zvykla, \u017ee obchodn\u00ed \u0159et\u011bzce nab\u00edzej\u00ed pravideln\u011b slevov\u00e9 akce.N\u011bkter\u00e9 ka\u017ed\u00fd t\u00fdden, n\u011bkter\u00e9 v\u00edcekr\u00e1t do t\u00fddne, n\u011bkter\u00e9 m\u00e9n\u011b \u010dasto. Jsou lid\u00e9, kter\u00e9 nech\u00e1vaj\u00ed tyto akce chladn\u00fdmi, jsou tac\u00ed, kter\u00e9 nakupuj\u00ed jen &#8222;podle let\u00e1k\u016f&#8220;. Samoz\u0159ejm\u011b, pe\u010divo mus\u00edm koupit tehdy, kdy\u017e ho pot\u0159ebuji &#8211; za p\u00e1r dn\u00ed u\u017e nebude zrovna nej\u010derstv\u011bj\u0161\u00ed. Ale pro\u010d kupovat tento jogurt za plnou cenu, kdy\u017e m\u016f\u017eu koupit jin\u00fd ve slev\u011b? A pro\u010d nekoupit nap\u0159. k\u00e1vu do z\u00e1soby za ni\u017e\u0161\u00ed cenu, ne\u017e abych ji potom kupovala dr\u00e1\u017e? To nemluv\u00edm o toaletn\u00edm pap\u00edru a dal\u0161\u00edch v\u011bcech, kter\u00e9 vydr\u017e\u00ed&#8230;To u\u017e pravd\u011bpodobn\u011b pochopily i obchodn\u00ed \u0159et\u011bzce. \u010ce\u0161i jsou prost\u011b n\u00e1rod spo\u0159iv\u00fd a n\u011bkte\u0159\u00ed by si rad\u011bji nohy ub\u011bhali, ne\u017e aby koupili n\u011bkterou polo\u017eku dr\u00e1\u017e. Obchodn\u00edci tedy tla\u010d\u00ed v\u00fdrobce do dal\u0161\u00edch a dal\u0161\u00edch slev, kter\u00e9 nemaj\u00ed onen marketingov\u00fd dopad &#8211; tedy nau\u010dit spot\u0159ebitele kupovat komoditu, kterou si potom koup\u00ed i za plnou cenu. \u010cech si prost\u011b po\u010dk\u00e1, a\u017e bude zbo\u017e\u00ed op\u011bt v akci. V\u00fdrobci tedy u\u017e dlouho apeluj\u00ed na to, aby se tento trend alespo\u0148 \u010d\u00e1ste\u010dn\u011b zvr\u00e1til.Na druhou stranu se oz\u00fdvaj\u00ed hlasy, kter\u00e9 \u0159\u00edkaj\u00ed, \u017ee zbo\u017e\u00ed nap\u0159. v N\u011bmecku je za srovnateln\u00e9 pen\u00edze kvalitn\u011bj\u0161\u00ed. Nav\u00edc mzdy v t\u011bchto st\u00e1tech jsou n\u00e1sobn\u011b vy\u0161\u0161\u00ed.\u010c\u00edm v\u00edc tyto zpr\u00e1vy \u010dtu, t\u00edm v\u00edc si \u0159\u00edk\u00e1m, jestli by nebylo lep\u0161\u00ed tyto slevov\u00e9 akce opravdu omezit. Prod\u00e1vejte zbo\u017e\u00ed b\u011b\u017en\u00e9 spot\u0159eby za st\u00e1l\u00e9 ceny, kter\u00e9 budou sice o n\u011bco m\u00e1lo vy\u0161\u0161\u00ed ne\u017e ty ak\u010dn\u00ed, ale zajist\u00e9 by mohly b\u00fdt o dost ni\u017e\u0161\u00ed ne\u017e ty deklarovan\u00e9 &#8222;b\u011b\u017en\u00e9&#8220;. V\u017edy\u0165 se \u010d\u00edm d\u00e1l v\u00edc setk\u00e1v\u00e1me s t\u00edm, \u017ee ony &#8222;p\u016fvodn\u00ed ceny&#8220; jsou klamav\u00e9 a nadsazen\u00e9 oproti skute\u010dnosti.Samoz\u0159ejm\u011b jsou p\u0159\u00edpady, kdy je slevov\u00e1 akce funk\u010dn\u00edm marketingov\u00fdm prvkem. Zav\u00e1d\u011bc\u00ed slevy pro nov\u00e9 v\u00fdrobky maj\u00ed motivovat z\u00e1kazn\u00edky k tomu, aby zbo\u017e\u00ed vyzkou\u0161eli. V\u00fdprodeje skladov\u00fdch z\u00e1sob zase maj\u00ed umo\u017enit prodejc\u016fm vypr\u00e1zdnit sklady pro nov\u00e9 sez\u00f3nn\u00ed zbo\u017e\u00ed.Je ale d\u016fstojn\u00e9, aby zejm\u00e9na ti m\u00e9n\u011b movit\u00ed ob\u00edhali kv\u016fli b\u011b\u017en\u00e9mu n\u00e1kupu t\u0159i\u00a0 a v\u00edce prodejen a kupovali jen to, co je pr\u00e1v\u011b ve slev\u011b? Ano, jist\u011b, m\u00e1me konkuren\u010dn\u00ed prost\u0159ed\u00ed, ale i j\u00e1 jako spot\u0159ebitel si mysl\u00edm, \u017ee v tomto p\u0159\u00edpad\u011b je u\u017e t\u0159eba &#8222;ubrat plyn&#8220;.                                                                                                                                                                                                                                                                                                                                                                                        3\/5 - (3 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Slevy, akce, let\u00e1ky, &#8230; &#8211; jak z kola ven?","item":"https:\/\/www.jolek.cz\/slevy-akce-letaky-jak-z-kola-ven\/#breadcrumbitem"}]}]